When it comes to social media many businesses are confused as to where to start especially after hearing so much conflicting information. For the sake of your sanity and your time concentrate on the two main competitors: twitter and facebook.You may think that you will have to use one or the other but the best practice is to integrate both and to keep an eye on current trends or hire someone to run your programs for you.

The Time it Takes

Because social media marketing is so new many of the “experts” you will read on the net are either dead wrong or simply out of date on current trends. Social media works fast and changes even faster which means you have to keep up. Myspace is the perfect example of the jetsam and flotsam of social networking. While trends move at a face pace you can still use best practice to gain customer support and low cost promotion.

Twitter and Facebook work in a similar way allowing users to connect to each other so the trick is getting people to want to connect with you. Here are some simple steps to do that:

• Connect with people who may be interested in you. Take the first step, and don’t be shy!
• Post relevant content on a regular basis: this makes your twitter accounts and facebook pages fresh!
• Use your social networks to provide customer service: this is a simple way of gaining credibility and a great way for customers to have their questions answered in a timely fashion.

The Best of Both Worlds

If you really want to make an impact online then you need to integrate twitter and facebook and be updating both. Not everyone who uses twitter will use facebook and vice versa so it is really covering your bases. The beauty of both of these sites is that it allows YOU the business or website operator to directly connect to your customers. YOU are the voice of your business or product not some marketeer.

When setting up your website be sure to integrate it well with twitter and facebook, especially when you are just starting to use these services as they will allow existing customers to connect with you as well as new customers. If you are having trouble setting up your twitter accounts, facebook fan page or integrating them with your website then please contact us here at Double Foot Productions so we can help you out and we can even manage your entire social media campaigns and accounts for you!

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